in English: Metonymy
the substitution of the name of an attribute or adjunct for that of the thing meant, for example, suit for business executive, or the track for horse racing.
This figure of speech is used to simplify the talk. Art can do the same when you replace a literal concept with its abstract attributes or try to convey a message by changing perceptions and meanings.

In Portuguese, we play with the IA at the end of the word, our acronym for Artificial Intelligence (AI). So we have: Metoním.IA

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